Social Media Optimisation involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore.
Wikipedia describes social media as...
‘the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs’.
Participate - Join the conversation. Social Media is a two way street, let’s not forget that. By conversing with the community you are creating awareness and prolonging your buzz. You are keeping it going and this often results in a snowball effect. Participating helps your message spread further and faster.
ProActive Destiny website can easily be integrated with MySpace, Facebook, Twitter and LinkedIn.